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manuj’s blog

October 18, 2021

What Is Business Myth Uncovered? How It Helps Startups and Entrepreneurs

Business Myth Uncovered

The term startup has become so popular that business conventions, tales, and the media have muddled its meaning. Every year, around 472 million entrepreneurs and 305 million enterprises are formed.

1.3 million of those startups are in the technology sector. Regardless of the industry, the majority of them fail. Why do 90% of new businesses fail to make it?

A business myth uncoveredBMU is a unique online program that strives to help present and future entrepreneurs realize their full potential.

It’s a tried, true, and proven way to maximize their growth through data-driven decisions, human relationships, and digital competence.

Entrepreneurship’s rise is a sign that the economy is thriving.

However, as the number of new enterprises grows, so do old, often incorrect notions about startups.

Myths can be found in every aspect of startup culture, from lifestyle and invention to fame and money.

Getting a new company off the ground is difficult enough. Staying grounded when navigating the hurdles of establishing a new business can be as simple as staying honest and differentiating fact from fantasy.

The following are the top three startup myths that have been revealed

  • Myth #1: Startups need a unique idea to succeed 
  • Myth #2: If you build it, they will come
  • Myth #3: You need to raise money first before you start 

Myth #1: Startups need a unique idea to succeed

Myth #1: Startups need a unique idea to succeed

Many people believe that a startup is a new company that has come up with a novel business idea, intends to make an immediate effect, and eventually takes over the market. 

This is a dangerous misconception. Many people believe this myth since startup success is often modeled after unicorn celebrities like Mark Zuckerberg, Larry Page, Elon Musk, Jack Ma, and others.

This, however, misses the key reason for their success, which is due to their business strategy, product positioning, and customer experience, rather than the novelty of their concept.

Facebook was far from the first social media platform. It was a rip-off of Myspace and houseSYSTEM. The first search engine was not Google. Overture invented search monetization, not Google.

Farmville was not created by Zynga; it was a copy of Farmtown. Farmtown was, in turn, a rip-off of HappyFarm, a Chinese game. Microsoft Windows was not the first graphical user interface operating system. 

Despite being technically inferior to its competitors, it was able to win the market share battle between IBM and Apple. This was simply because Microsoft, more than IBM or Apple, knew what customers really wanted. 

Success has nothing to do with your business idea.

Ideas are important, but so are planning, talent, leadership, communication, and a host of other factors.

Myth #2: If you build it, they will come

Myth #2: If you build it, they will come

The “if you create it, they will come” debate is the second frequent startup mystery. It’s called controversy because it’s a myth that has slowed me down as a young entrepreneur, and the numbers back it up. 

According to research, 21.5 percent of startups fail in their first year, 30% in their second year, 50% in their fifth year, and 70% in their tenth year. 

Many people have spent years building startups, investing their time, energy, and life savings in the hopes that their sponsors will notice their efforts and come after them, but this has never happened. Most people are aware of Yahoo’s, Google’s, and Facebook’s enormous success.

After all, these are simply free websites that attract a large number of people. This offers entrepreneurs a false feeling of security, leading them to believe that inventing technology and putting it out there is all they need to do to attract people.

They are oblivious to the fact that Google floundered for years before becoming well-known. Facebook was hardly known at Harvard University when it was founded, and it took several pivots before it gained traction.

The point is that we are only seeing the tip of the iceberg when it comes to success.Ninety percent of the work that goes into starting a business is hidden from view. It is not discussed in the media.

Only years later, when you read the founders’ memoirs and autobiographies, do you learn about the actual path they had to take to develop a successful firm. It is the best-known product that wins in this world, not the best product. 

As an entrepreneur and business founder, you must devote the majority of your time on publicizing your concept. Talking to the people you want to help and learning about their difficulties, hopes, and dreams. Find out why they are rejecting your idea and address their concerns.

Myth #3: You need to raise money first before you start 

Myth #3: You need to raise money first before you start


This is the misconception that is responsible for the annual extinction of millions of unique company models. In the minds of millions of young entrepreneurs, tasty ideas such as the next Amazon, Facebook, or TikTok are cooking. 

Unfortunately, they are out there hustling for investors as the first step in putting their plans into action.

Most are unwilling to invest a single dollar in their own company or personal development, while they dream of millions from top-tier venture capital firms.It’s all about people in business.

Your startup will thrive if you can grasp people’s concerns and solve them in a meaningful way. Whether or whether you have investors. The good news is that by spending your time, you can begin implementing your business plan. Interacting with others. Getting feedback on your concept. It’s being fine-tuned.

It’s being prototyped. If founders maintain their consistency, their ideas will gradually gain traction. Manuj Aggarwal, for example, intended to sell his Strategic Advisory services to Fortune 500 leaders in 2017. 

However, he lacked the financial means to develop an international consulting firm worthy of these global behemoths.So he started a podcast with just $100, and now he gets to work with some of the world’s most well-known brands.

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