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manuj’s blog

October 6, 2021

The Essential Role that the Mentor Plays in a Startup

The Essential Role that the Mentor Plays in a Startup

All successful entrepreneurs have something in common that is they have all received guidance from mentors. Even the well-known founders of all these outstanding businesses needed a little guidance, advice, and assistance now and then. A good coach is a tremendous asset in business, regardless of who you are, where you came from, or what you have accomplished.

The mentor is essential to a startup because, first and foremost, they provide an ear, a copy of the plan and a vote of confidence. Without them, none of this would be easy. 

Having a mentor is a crucial engagement for a startup as mentors would provide the energy and perspective necessary to keep an enthusiasm-based startup going when everyone else is thinking about giving up. Also, they provide the context in which decisions need to be made so that they don’t seem as random as they actually are.

Top 4 roles mentors play in a startup

Top 4 roles mentors play in a startup
  • Mentors bring clarity of vision to your startup
  • Mentors lend credibility to your startup
  • Mentors highlight what you’re doing right and wrong
  • Mentors help You in spread awareness about your startup

1: Mentors bring clarity of vision to your startup

Mentors bring clarity of vision to your startup

Mentors can help with planning out your strategy for growth and expansion as well as setting goals for your company or sales team that drive success towards those goals. This can be invaluable if your business is still growing and needs assistance with figuring out where exactly you want to go and what growth targets should look like for each department of your company so everything stays on track and everyone knows where they stand within the company.

 A great mentor also serves as a sounding board for ideas and suggestions that they know will work. A good mentor will ask lots of questions and be genuinely interested in what you have to say. They won’t just take your word for anything and will hold you accountable when things don’t work out.

2: Mentors lend credibility to your startup

Mentors lend credibility to your startup

A good mentor will help you identify what needs to be done, but they will also have an understanding of the problem you’re trying to solve and have ideas about how to get there from here. 

They’ll be able to translate an idea into a plan that’s clear enough for others to work with and implementable enough that it can actually be executed successfully. 

3: Mentors highlight what you’re doing right and wrong

Mentors highlight what you're doing right and wrong

 Mentors help keep you motivated. When everything seems like it is falling apart around you, having a mentor can help keep you focused on your goals and push through any challenges that come up along the way. Mentors offer advice when needed. This may be something very specific like telling someone they need to invest more money into their business, or something more general like suggesting they hire someone new so they know they aren’t alone in this project. 

Whatever your reason may be for seeking advice, having at least one mentor who has been there and done that will help keep the motivation going for both yourself and your business partners.

Having someone who has been where you are makes it easier for them to understand what motivates you and how to push you forward when needed.

4: Mentors help spread awareness about your startup

Mentors help spread awareness about your startup

This is crucial because it helps people recognize who you are and what you do. Showing your company to someone who represents them in your industry can be extremely valuable. This is why it’s important that they are someone in your industry that has credibility in the space that they’re in.

Mentors can also help you develop your personal brand and eliminate potential problems before they arise. By showing someone who embodies the values you want to represent your business to, you instantly gain credibility and influence in your industry.


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