How Personal Branding Benefits Executives and Professionals
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50% of LinkedIn users say they are more likely to buy from a company they interact with on LinkedIn, in fact 80% of B2B social media leads stem from LinkedIn.
Consistent brand presentation across all platforms increases revenue by up to 23%.
With these interesting insights, the question now is how do you hassness these data to build meaningful relationships and grow your personal brand using the power of the internet?
Names like Elon Musk, Jeff Bezos, Mark Zuckerberg, Marc Cuban, and Richard Branson are discussed at dinner tables across the world. This attests to the new reality – how boardroom icons are equating showbiz superstars.
As an executive, there’s never been a better time to start building a personal brand and become a well-known or impactful thought leader in your industry. Most companies are behind the curve when it comes to positioning their executives as thought leaders in their space, which creates a huge opportunity for you to get a head-start on your competition.
Personal branding benefits
Having a quality personal brand as an executive or professional can help attract higher-quality talent
Personal branding brings awareness for you and your company/business – win-win!
Personal branding helps you to help others
Especially if you are a compassionate person, building a personal brand exposes you to opportunities and avenues of need where you could assist the right people at the right time.
Personal branding brings you greater respect (Within company and within Industry)
As an executive of your company or a professional running an SME, you are an extension of the company’s brand whether you want to be or not
Personal branding adds your executive value
When you have an established personal brand that’s pulling in extra leads and revenue for your company, you weave yourself into the fabric of the business more-so than other executives.
Personal and relationship building helps you get paid more
Whether you’re able to negotiate a higher salary at your current company, or you get a better offer from somewhere else, building your own personal brand will increase your income over the next 10 years
Now, here is the issue!
It is obvious that executives and professionals like doctors, lawyers, celebrities, chefs, engineers, dentists etc are very busy people. It’s either they are attending to clients, traveling, managing their teams or thinking out new strategies for growing their companies.
However, knowing how important growing your personal network and making new relationships is. How do executives and professionals handle these two aspects to maximise growth? (both personal and business)
How I grew my personal brand
Today I am a thought leader in big data and AI, cybersecurity, digital transformation.
A startup mentor to many entrepreneurs and leader of startup community in Vancouver, Canada.
I am equally a podcast host to Bootstrapping Your Dreams, one of the top rated podcasts ranked No. 1 in business and entrepreneurship category, and top 0.5% podcast worldwide (Source: Listen Notes) and many caps that I wear.
5 years ago I was struggling to answer this question of how to grow my personal brand. Despite having a very decorative corporate portfolio working with some of the biggest names in business like Microsoft, Pearson, IBM etc, I couldn’t say I was fulfilled.
I wanted to offer more to the public,
I wanted to impact lives,
I wanted to make others out of my corporate lines smile,
I wanted to help young entrepreneurs grow their businesses fast and avoid making some mistakes I had made,
I wanted to help VCs and Angels maximise their ROIs in the startups they invest in and many wishes.
All my wishes meant nothing unless I went out there and started growing my personal brand, connecting with personalities in the industries that I admired and getting to understand how to relate and interact with people outside of my corporate cycle.
Today, I am happy and successfully growing my personal brand and running Tetranoodle Technologies with staff spread over 4 continents
As an engineer, I couldn’t do relationship building and personal branding like marketing influencers do but I developed a system that does this for me on autopilot and most efficiently. This system has worked for me and our clients amazingly.
My team and I are making it open exclusively for corporate executives and professionals
Personal branding strategies
If you are interested in this offer now, we will take over the responsibility of:
Growing your network on LinkedIn fast
Engaging with your followers and connections to create active rapport
Get you in front of reputable personalities you wish to connect with
Get you inbound leads on autopilot
Increase your calendar call bookings with people interested in your services/products
And other special services in personal branding you may want