Why do startups fail ? A postmortem

Coming up with a startup is not easy.  In fact, nearly everyone who sets out to come up with a startup does so without the proper guidance and resources. Most people who start companies fail within the first few years…

How to understand consumer behaviour

How to understand consumer behavior

Understanding consumer behavior is the key to establishing and building your brand. It’s important to know what your consumers want, how they want it and when they want it. Before you can do that, you need to know how your…

How to motivate your employees

How to motivate your employees

Motivation is important. Motivated employees work harder than unmotivated ones, and they are more creative too. And while it seems simple to motivate people, in fact it’s not. It’s hard to get people to do what you want them to…

The Essential Role that the Mentor Plays in a Startup

The Essential Role that the Mentor Plays in a Startup

All successful entrepreneurs have something in common that is they have all received guidance from mentors. Even the well-known founders of all these outstanding businesses needed a little guidance, advice, and assistance now and then. A good coach is a…