More than half of the world uses social media. In last year alone, 400 million new users joined social media (source).
The opportunity to get more reach for your business is massive. You shouldn’t miss any of it.
The best thing about social media marketing is that you get direct inbounds. Anyone can become a lead and then a paying customer.
However, running a social media campaign involves coming up with new content ideas. Because your audience demands more — you must deliver consistent quality content.
After all, at the end of the day, you want engagements. You want people to respond to your posts.
Here are the 10 best social media engagement ideas that will jumpstart your marketing strategy.
1. Repurpose Your Content
This is one of our favorite social media engagement Ideas. We create tons of content – blogs, socials, podcasts, newsletters, AMA (ask me anything) sessions, YouTube, and so on. It takes a good amount of time and brainstorming to produce content pieces that work.
Therefore, it only makes sense to pull several social media posts from a long-form blog you’ve just published.
You can take out a quote from that blog and use Canva to design an Instagram creative. You can take snippets from the blog and make a sharp LinkedIn post. Not only that, but you can leave the original link to the blog post in the CTA (call to action).
Likewise, you can use the same hack for long-form video content. For example, You can cut 15-30 seconds of snippets from YouTube or podcast and post them as IG reels, TikTok videos, or even YouTube shorts.
For example, we took a snippet from our podcast and posted it as YouTUbe shorts.
In this way, you are not only leveraging your already published content to produce fresh content. But you also get traffic on the original source of your content as well.
Now imagine never running out of new content ideas. Perhaps your audience will also never get bored. It’s a win-win!
2. Host AMA Sessions
Hosting an AMA (ask me anything) is a great way to increase exposure for your brand and drive engagement on social media. An AMA is a live, interactive question-and-answer session in which you invite your target audience to ask you questions about your business, product, service, or industry.
When someone on the live session asks you a question, you can answer them from your personal experience, insight, and knowledge you have gained. This is one of the purest ways to really connect with people on social media.
You can talk about your struggles, how you built your business, and what challenges you faced. Sharing such heart-warming and personal stories compels your listeners to get attached and connect with you and your brand.
If you’re still uncertain about AMA being one of the best social media engagement ideas, here are some solid points that will clear your doubts:
When you conduct an AMA, you are your most natural self. People relate to your true identity and the stories you tell. Perhaps they are always going to remember you.
When you talk about how you build your personal brand or your business, you create brand awareness without being pushy or salesy.
With you interacting one on one, you get to know your target audience better. It’s just raw and natural.
When you go live, you also collect the most honest feedback about your product or services.
3. Share Memes
Meme marketing should be part of your social media engagement strategy.
Here’s a powerful evidence: Traditional marketing graphics have a 5% engagement rate, whereas memes can generate 60% organic engagement with a tenfold increase in reach.
However, we are not saying that it’s everyone. It works best if you have a younger audience and you can be casual and showcase your humor.
Zomato is very popular for its meme marketing. Source: Zomato
For instance, brands like Netflix, Zomato, disneyplushotsat, Tinder, VeryUK, and Epic Reads are killing it with their strong meme marketing.
If you have that, you are golden for 2022. Because here are some more facts when it comes to meme marketing:
60% of the 3 million users share funny content (Forbes).
In a single day, a millennial looks at 20 to 30 memes on average.
On social media, 38% of young adults follow meme accounts (YPulse).
A meme campaign’s click-through rate is 14 percent higher than email marketing (Forbes).
Almost 55% of customers between the ages of 13 and 35 send memes on a weekly basis, with 30% sending memes on a daily basis (YPulse).
However, memes are very different content formats than your everyday posts. Trending memes gets the most engagements — so they also have a shelf life.
That said, sharing memes is a gold mine if you have a strong presence with a young audience.
4. Leverage Trending Topics
Acting quickly on trending topics is always going to be one of the best social media engagement ideas.
Make sure that you are using trends that are relevant to your business/ brand.
Of course, you have to use the trend in such a way that goes with your brand’s identity. You also have a limited time period to capitalize on it before it becomes overused.
Another great piece of advice would be to avoid political topics that you’ve nothing to do. Negative traction on your profiles will pull down your image. You don’t want to deal with it.
5. Create Polls
LinkedIn polls are all the rage these days. Why do they work?
Well, people love to talk about what’s going on in their minds. And creating polls also doesn’t take hours of research or planning.
Just ask a clever question that people would like to share their opinions on. It doesn’t have to be too formal also.
You can publish a poll at least once a week.
Of course, the same goes for Twitter as well — this format works best for LinkedIn and Twitter.
Remember that the objective of your polls would be to start conversations and not sound salesy.
Polls also act as content generators. Meaning, you can ask questions and if people seem to respond, you can later convert it into a full-fledged post.
So if you had a poll about — ‘What are the three qualities of a great leader?’ Then, you can write a full LinkedIn post talking about the same.
6. Show Hidden Stories
We can’t stress this more. People connect with your content if you show them your human side.
Posts like such show your personal side – and your audience will feel a genuine connection.
Show who you are as a person. Maybe share pictures of you traveling or hanging out with your kids. This is also great if you are trying to build a personal brand.
You can also share what’s happening on the corporate side. Taking a quick picture of where your staff is celebrating an occasion won’t take much time. Just think of the possible ways you can be creative about it.
You can be humorous, send a message or just tag everyone to show social media how cool your office is.
‘Behind the scenes’ shouts authenticity. Plus it’s fun — you don’t have to create a content strategy for this.
7. Share a Milestone
This one isn’t just for LinkedIn. Although it works flawlessly on LinkedIn.
Show what you and your team have achieved. Celebrate the success with your followers.
Give them a positive vibe about your brand.
It can be about anything. You bagged a huge deal, achieved a sales milestone, got a really cool coffee machine… Well, people love cool coffee machines. Or got your name next to Nobel Laureate…
This is a good example of showing your accomplishments.
The point is, you’re not shouting about your product but when you share these milestones, it’s evident that you or your company is doing well. You get engagement and good PR. Again, it’s a win-win.
Therefore, sharing a milestone (use any social media channels), is still one of the best social media engagement ideas.
8. Engage With Your Audience
Look, social media is about being active and not passive.
When you reply to a comment or quote tweet to your follower, it shows you care. It might not make a difference to you, but your follower is going to remember you.
Again, the concept of using social media for your business is also to start a conversation.
Whether it’s a complaint or praise, you need to respond. Show them you are loyal to your audience.
Show them you find time to reply to that comment. Even simply dropping a like will be appreciated.
Overall, you’re getting the most raw and real-time feedback as well. You can’t miss this. It’s too risky to not get involved with your audience.
9. Create Quick Video Clips
After TikTok exploded, Instagram introduced reels and even YouTube has ‘shots’ now. You can’t miss out on posting quick videos.
So you should be really serious about using these platforms and giving them what they demand.
Even the head of Instagram, Adam Mosseri said that the platform isn’t a photo-sharing platform anymore. But they are looking into it as more of a video entertainment platform.
Therefore, when it comes to platforms like YouTube (shots), Instagram, TikTok, and Facebook, you should be getting bullish on video content.
We post bite-sized videos on every platform – reels, shots, and TikToks!
And you don’t have to produce new exclusive content every time. You can take clips from your podcast and YouTube video and put some trending music and bam! (As we explained earlier).
So make these videos shot, crisp, to the point — and really entertain your audience.
10. Run a Giveaway
We saw a lot of trends where brads organize contests or giveaways on YouTube and Instagram. But this trend has just taken away on LinkedIn and Twitter.
Offering free consultations calls works great if you are a business coach.
This social media engagement idea works — and will keep on working because people can’t resist getting free stuff.
You can run giveaways where you can simply ask people to engage or follow on social media and in return, they get a free gift.
According to Tailwind data, accounts that run contests on a regular basis grow 70% quicker than those that don’t. Isn’t it fascinating?
Also, do remember, you don’t want to do the free giveaways every week. It’s a social media engagement idea that works great when:
Most of the other strategy doesn’t seem to work. Or you’re not getting the best reach organically.
There’s a festival around the corner. Maybe it’s Christmas and you want to be a Santa in your follower’s life.
It’s been a while and you want to energize your content strategy.
If you require expert advice and want to fasten your digital transformation, reach out to me. 👇
Wrapping Up
Which one do you like the most? Social media is about constant experimentation and reevaluation of your strategy.
If something doesn’t work out, you should try something else. We gave you many good ideas to try and experiment with.
