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bootstrapping your dreams show

#319 Know How To Convert Passion Into a Billion Dollar Brand? | Coyote Ugly’s CMO

December 20, 2022

#319 Know How To Convert Passion Into a Billion Dollar Brand? | Coyote Ugly’s CMO

Bootstrapping Your Dreams Show


Leejon Killingsworth is the Coyote Ugly Saloon's chief marketing officer, retail officer, owner, and partner. The Coyote Ugly Saloon is a drinking establishment in the United States and the inspiration for an international chain of bars known for its bartenders dancing on the bar. It was the setting for the 2000 film Coyote Ugly. It is one of the most well-known bars in the world, and it is expected to be the first billion-dollar bar brand in history.

Leejon has contributed to the massive success of Coyote Ugly Saloon. He completely redesigned the website in order to increase traffic by 1000%. Developed a sluggish retail program from the ground up into a multimillion-dollar revenue generator, as well as a merchandise program that is constantly evolving and growing in revenue.

Leejon is a franchise location expert who finds new successful locations and approves franchise locations. He created and oversaw the global brand's marketing, commanding multimillion-dollar advertising budgets. Leejon also took complete creative control of the merchandise line, from a single design to an entire product line with over 100 SKUs, and assisted in the sale of merchandise in Target, Walmart, JC Penny, and Spencer, to name a few. "What used to be worth a few thousand dollars in revenue per year is now worth millions," he says.

Leejon has outstanding expertise in business and marketing. He studied Marketing, Business Management at Missouri State University, and marketing, business management at Pittsburg State University.

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