My secret ingredient to increasing the quantity and quality of my clients is very simple— and you’re about to learn exactly what it is.

Our client, a successful consulting company, lost their contracts left, right, and center ever since the lockdown started in March 2020. When our clients came to us, they were desperate to increase the number of clients and clients’ quality.

They had already planned out certain marketing activities for this initiative. One was to update their website and publish some new content, which will help with SEO.

Secondly, they were also planning to implement some online ads to get some leads from Facebook, Google, YouTube.

And finally, they had also planned to write a book from the CEO as a lead generation tool, which is a very common strategy these days.

So what went wrong exactly?

What you should be aware of here is that if you do not have any demographic data of your prospects, it will be hard to match the preference of your clients to the marketing strategies that are being proposed.

Today I share how you can implement very efficient and cost-effective marketing and sales strategy.

You need to know your prospect so well that you can speak with them in a language that they understand and that you can market and sell to them using means that they prefer – not yours.

In short, if they want to learn from you by reading e-books, write e-books if they’re going to learn from you by listening to podcasts, record podcasts.

But what if your ideal client is not very tech-savvy, and they don’t search for information on the web? Then, this extra effort of updating the website will yield little to no results.

These are some of the things that you need to understand to tweak your marketing mix.

There was nothing wrong individually with any of these marketing strategies. But when we put it in the context of a particular company and its prospects, you have to fine-tune the strategy mix to cater to your specific situation.

With the right kind of messaging and alignment, your messages can be tailored to fit your customer’s needs. You can then keep improving your offering and promotion to suit your target audience’s desires, whims, and unfilled needs. This marketing approach has a greater chance of success than trying to sell to everyone in a vacuum.

Let’s take a deep dive into the world of consumer psychology and optimizing your marketing practices!